Key Thought: Which of these films did well internationally, and why do you think that is?
Starter: What is the difference in how Pans is sold to an English speaking audience compared to it's domestic market?
Some notes
- Marketing affected by genre
- Fantasy well marketed internationally
- U.S trailer presents the film as slightly horror
- Easy to understand film due to its fantasy genre
- Genre is the same all over the world, makes it easily accessible
- Propps Theory (fairytale)
- Its genre is not important for messages therefore it is easier to accept worldwide
Pans Labyrinth – Fantasy
- Pans Labyrinth uses the fantasy genre as it is one that is accepted worldwide and can be viewed and understood by all audiences
- Offers an opportunity for people to watch the film as a serious contextually strong piece of national cinema or as simply a fantasy from Ofelia’s point of view allowing it to be an international bestseller
- The use of fantasy allows the messages of the film to be portrayed through the innocent eyes of a child, without the use of fantasy Ofelia would be facing up to real people rather than the monsters that she and we as the viewer sees
- Allows us through the use of a fantasy genre to see how the war scars the children of Spain at the time
